Case Study: Harvard Bioscience Homepage Refresh
Project Manager • UX Strategy • Cross-Functional Leadership
Overview
Harvard Bioscience needed a refreshed homepage to improve clarity, usability, and brand consistency across its global scientific audience. I led the full project from strategic planning through launch, ensuring the homepage was easier to navigate and optimized for performance.
What I Led
Full project ownership: timelines, plans, Gantt charts, stakeholder alignment
UX direction: created wireframes, content structure, and briefs
Cross-functional coordination with scientists, sales, and marketing
Day-to-day collaboration with graphic design + contract developers
Full QA/UAT, testing plans, cross-browser validation
SEO setup + Google Analytics implementation
Monthly & quarterly presentations to senior leadership
Content audit that removed outdated files and reduced site bloat
Impact
Delivered a cleaner, faster, more intuitive website
Improved accuracy and compliance across scientific content
Increased brand consistency and reduced CMS clutter
Provided a scalable foundation for future digital growth
This refresh aligned the marketing, product, and scientific teams around a modernized digital presence while improving the end-user experience for researchers worldwide.