Case Study: PASS – Summer Camp Webinar Series

Project Management • Content Coordination • Brand Consistency

Overview

PASS needed a series of summer camp webinars to engage families and participants, provide clear program information, and maintain consistent brand messaging. The project required coordinating multiple speakers, marketing assets, and production schedules to deliver a smooth, engaging digital experience.

My Role

I managed the full lifecycle of the webinar series, overseeing planning, coordination, and delivery while ensuring brand consistency and timely communication with all stakeholders.

What I Led

  • Planned the scope and production schedule for the entire summer webinar series

  • Managed tasks and timelines in Asana, keeping speakers, marketers, and designers aligned

  • Coordinated with internal and external teams, including copywriters, marketing managers, and graphic designers

  • Gathered and organized content, including presentations, visuals, and supplemental materials

  • Reviewed all design and presentation materials to ensure brand consistency and clarity

  • Presented progress and updates to the client, keeping stakeholders informed and aligned

  • Oversaw final delivery and execution of each webinar, ensuring smooth participant experience

Challenges

  • Multiple contributors with different schedules and deadlines

  • Maintaining consistent branding and messaging across all webinars

  • Ensuring technical and visual quality for online delivery

Solution

  • Created a repeatable workflow for content collection, review, and handoff to design

  • Established clear deadlines and checkpoints in Asana for all contributors

  • Reviewed every asset for brand consistency and clarity before client approval

  • Streamlined communication between all teams and the client for faster approvals

Impact

  • Delivered a professional, consistent, and engaging summer webinar series

  • Improved alignment and efficiency across internal teams and client stakeholders

  • Strengthened PASS’s digital presence and audience engagement through clear, polished webinar content