Case Study: TWO GLOBAL – Product Video

Video Production • Storytelling • Marketing Strategy

Overview

The Weatherwell Elite product video was created to showcase the shutters’ design, functionality, and aesthetic appeal. The goal was to produce a visually compelling and informative video that could serve as a versatile marketing tool for both B2B and B2C audiences.

My Role

I led the project from concept to delivery, collaborating closely with the CMO and external video production team. I oversaw planning, location selection, storyboarding, and production to ensure the final video aligned with brand standards and marketing goals.

What I Led

  • Sourced and managed the video production team, building a strong relationship that led to two additional video projects

  • Collaborated with the CMO to develop storyboards that balanced beauty and functionality, while keeping versatility in mind for other marketing uses

  • Selected shoot locations to showcase diverse and visually striking projects

  • Guided production and on-set decisions to ensure consistency, quality, and brand alignment

  • Oversaw post-production review, providing feedback on edits, motion graphics, and final output

  • Ensured the video could serve multiple purposes, including sales presentations, social media, website, and trade show use

Challenges

  • Finding visually engaging locations that represented product diversity

  • Creating a video that was both beautiful and informative for multiple audiences

  • Coordinating external production while maintaining brand consistency

Solution

  • Developed clear storyboards with the CMO that outlined key product features, narrative flow, and visual style

  • Selected locations and setups that highlighted the shutters’ functionality and aesthetic appeal

  • Collaborated closely with the production team during filming and editing to ensure every shot met marketing objectives

  • Maintained flexibility in production so footage could be repurposed for additional campaigns

Impact

  • Delivered a high-quality product video that exceeded expectations and became a powerful sales tool

  • Enhanced the brand’s visual storytelling across B2B and B2C channels

  • Footage was reused for multiple marketing campaigns, maximizing ROI from the production investment

  • Strengthened collaboration between marketing leadership and external production teams for future projects