Case Study: TWO USA Affiliate – Website Design

Web Design • Project Lead • UX/UI Direction

Overview

TWO USA Affiliate, Custom Shade and Shutter, needed a modern, user-friendly website that reflected the brand’s identity and clearly communicated its services. The previous site was outdated, visually inconsistent, and difficult to navigate. I led the full redesign to create a clean, trustworthy, and conversion-focused online presence.

My Role

I served as the project lead and designer, responsible for shaping the UX, visual direction, structure, and overall flow of the site—while coordinating with content, marketing, and development teams.

What I Led

• Defined site structure, content hierarchy, and user flows

• Designed the full UI and visual system

• Built wireframes and briefs for stakeholders

• Coordinated with leadership to refine content and messaging

• Provided direction for responsive development implementation

• Led QA and UAT for polish, clarity, and cross-device consistency

Challenges

• Outdated design and inconsistent brand aesthetics

• No clear content structure or hierarchy

• Low visual clarity around service offering

• Needed a polished, credible site delivered on a tight timeline

Solution

• Rebuilt the site architecture around clarity and guided navigation

• Developed a clean and elevated visual system rooted in the brand’s core look

• Introduced modern layouts and stronger use of white space for readability

• Simplified content to focus on what matters most to users

• Delivered annotated wireframes and design assets for development

Impact

• A modern, cohesive web experience that reflects brand professionalism

• Clearer user paths → improved understanding of services

• Stronger credibility and visual polish that supports sales efforts

• A scalable, easy-to-update foundation for ongoing growth