TWO USA – Spec Book Design

Print Design • Brand Consistency • Production Management

Overview

TWO Global required a comprehensive spec book to support product launches, sales conversations, and partner presentations. The existing materials were fragmented and inconsistent. I designed a cohesive, visually strong spec book that unified the brand and presented product information cleanly and professionally.

My Role

I led design and production, translating complex product information into a clear, elevated, and easy-to-reference printed deliverable.

What I Led

• Developed visual direction and layout system

• Organized specifications, product data, and photography

• Ensured brand consistency across all pages

• Prepared files for print production and vendor handoff

• Managed feedback rounds with marketing and product teams

Challenges

• Fragmented product information coming from multiple departments

• Inconsistent visual assets and unstructured content

• Needed a premium, sales-ready look and feel

Solution

• Created a clean layout system that improved readability and flow

• Established clear visual hierarchy for specs, imagery, and product highlights

• Standardized styling, colors, typography, and spacing

• Built a flexible template enabling future spec books to be created quickly

• Delivered fully print-optimized files with production notes

Impact

• A polished, sales-ready spec book used across global teams

• Improved consistency and clarity in how products are presented

• A reusable template system that saves time on future editions

• Strengthened brand perception and professionalism