Case Study: TWO GLOBAL – Product Photography

Photography • Visual Strategy • Brand-Driven Content Creation

Overview

TWO USA and TWO Australia required high-quality, versatile product imagery to support marketing, e-commerce, trade shows, social media, and technical materials. Each photoshoot needed to align with the brand’s aesthetic while providing a wide range of content for multiple platforms and campaigns.

My Role

I served as the lead photographer, responsible for planning, executing, and delivering polished, on-brand product imagery. I collaborated closely with marketing teams to understand objectives and ensure every shoot produced content that could be used across channels.

What I Led

• Planned and scoped each shoot, including creating detailed shot lists and styling locations to match brand guidelines

• Executed on-location photoshoots in the US and Australia.

• Applied brand knowledge and marketing objectives to guide composition, lighting, and styling decisions

• Managed post-production, including retouching and preparing images for diverse uses such as:

  • Social media content

  • Online advertisements

  • Email campaigns

  • Website product imagery

  • Technical documentation

  • Showroom displays and trade shows

  • Marketing collateral

• Collaborated with marketing teams to ensure imagery met campaign goals and brand standards

Challenges

• Coordinating shoots across multiple international locations

• Capturing a wide range of imagery in a single session to meet diverse marketing needs

• Maintaining consistent brand aesthetics across all images and campaigns

Solution

• Developed a comprehensive shot list for each location to maximize efficiency and coverage

• Styled sets and environments to reflect brand identity and campaign goals

• Applied post-production workflows to maintain consistency, quality, and usability for multiple platforms

• Worked closely with marketing stakeholders to prioritize shots and align with campaign strategy

Impact

• Delivered a comprehensive library of on-brand, versatile product images for multiple channels

• Strengthened visual consistency across international marketing campaigns

• Enabled marketing teams to create engaging, professional content efficiently

• Supported the company’s e-commerce, trade show, social media, and advertising efforts with high-quality imagery